About Us
Trusty Finance is a Finnish service that helps SMEs make better, data-driven financing decisions.
We combine AI-powered business analysis and lender comparison into one clear process, where the entrepreneur gains visibility into:
- their company's creditworthiness
- realistic financing options
- tailored recommendations for their company's financing solutions
Our goal is simple: no entrepreneur should be left alone with financing decisions.
Founders
Pertti Heinänen
Founder
Pertti has over 25 years of career in the investment, finance, and insurance sectors. He has held demanding expert and leadership positions in banks, finance companies, and insurance companies, and has played a key role in business development and profit-responsible positions.
As an entrepreneur, Pertti has also launched and developed both software and construction companies, which gives him practical insight into SME everyday life, growth challenges, and cash flow management. He has extensive experience in B2B sales and customer management, particularly in finance and insurance solutions.
Areas of Expertise:
- Investments and asset management
- Corporate financing and credit solutions
- Insurance and risk management
- Sales and customer management
- Entrepreneurship and growth companies
Timo Romakkaniemi
Founder
Timo is an experienced entrepreneur with over 15 years of background in finance and significant experience as an IT entrepreneur. He has worked in both expert and leadership positions in several respected finance and real estate companies, where he has been responsible for both business development and team leadership.
The interface between technology and finance has been at the core of Timo's career. This is reflected in how Trusty Finance combines SME financing needs, data, and modern digital services.
Areas of Expertise:
- Corporate financing and financing solutions
- IT entrepreneurship and digital service development
- Leadership and business scaling
- Finance and real estate sector
Alexander Laroma
Founder
Alexander is a professional in strategic and people-centered leadership with over 20 years of experience in international business. He has been responsible for sales, business leadership, and financial oversight in several companies, and has built forecasting models that support growth and profitability.
Alexander brings to Trusty Finance a strong vision of how sales, customer understanding, and financial management can be combined into practical action that supports SME goals.
Areas of Expertise:
- Strategic leadership and business models
- Sales and sales leadership
- Business development and commercialization
- Team leadership and goal implementation
Pasi Vuorio
Co-Founder, Technology
Pasi has over 30 years of IT experience, specializing in cutting-edge AI solutions and modern software architecture. As a founding member of LastBot (AI automation platform) and ModernPath (AI-based legacy modernization), he has designed and implemented numerous AI-powered platforms and products.
At Trusty Finance, Pasi is responsible for the technical vision and implementation of the AI-powered personalization engine and analytics. His expertise in large language models (LLM), machine learning, and cloud architecture ensures that our platform remains at the forefront of financial technology.
Areas of Expertise:
- Artificial intelligence, LLM models, and machine learning
- Modern software and cloud architecture
- Integrations, automation, and data platforms
- Digital service product definition and scaling
Combined Expertise
Our team combines finance, technology, AI, and entrepreneurial experience into one service built for the everyday needs of SMEs.
Our Values
Transparency
We operate openly and honestly with both customers and lenders. We clearly explain what our analyses and recommendations are based on – with no hidden conditions.
Expertise
We combine knowledge of financial markets, AI, technology, and business. This allows us to provide recommendations based on data, analysis, and practical experience.
Personalization
Every company is different. That's why the business analysis, recommendations, and financing solutions are tailored to your company's situation, goals, and risk tolerance – not choosing just one ready-made model for everyone.
Innovation
We leverage the latest technology and AI to make financing mapping, business analysis, and comparison faster, more accurate, and easier for entrepreneurs.